RESOURCES

The Definitive Research on Marketing Agility

Since 2018, AgileSherpas has produced the first and only annual report dedicated entirely to how marketing teams adopt, apply, and benefit from Agile ways of working. Every edition is free to access — because every marketer deserves the data.

9th Annual State of Agile Marketing Report (2026)

The data has never made a stronger case for Agile. In a year defined by AI disruption, budget pressure, and rising expectations, Agile marketers aren't just surviving — they're leading.
Key findings:

  • Agile teams are 3x more likely to have AI fully integrated into their work
  • 87% of Agile marketers report higher productivity — while 77% report lower stress
  • 95% of Agile marketers have a positive experience with Agile ways of working
  • Agile marketers are 1.5x more likely to become true strategic partners

About This Research

The 9th Annual State of Agile Marketing Report was produced between December 2025 and February 2026. We surveyed 430 marketers across the globe (64% of whom hold leadership roles) spanning North America, Latin America, Europe, and Asia. Through interpreting data gathered from respondents across the globe, and the thousands from previous years, we continue to deepen our understanding of where Agile is going, how marketers best adopt it, and how they're putting it into practice.

Nine Years of Data. One Clear Direction.

From barely a third of marketers using Agile in 2018 to the AI-driven landscape of 2026 — track how marketing agility has evolved, year by year.

With Gratitude to Our Partners

The State of Agile Marketing Report has been made possible over the years with the support of organizations that share our commitment to advancing marketing agility.

Thank you to our previous report partners: Agile Marketing Alliance, Tenon, Upland Kapost, CoSchedule, Aprimo, Forrester, Adobe Workfront, and IBMiX.

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