Agile Marketing Fundamentals

Learn how to increase your marketing team's impact and take your own marketing career to the next level.

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Andrea Fryrear: CEO and Co-Founder, AgileSherpas · International marketing agility pioneer and keynote speaker · Author of Death of a Marketer and Mastering Marketing Agility · Developer of the ICAgile ICP-MKG certification content

At Your Own Pace, on Your Own Schedule

No deadlines, no pressure — just 8 hours of practical, expert-led content designed to transform how you and your team work.
 Estimated time to completion: 8 hours
Instructor: Colleen Dunn Hartoonian
Free for The Ropes Community

What You'll Learn

$299 Worth of Learning. 

Yours for Free.

Get instant access to Agile Marketing Fundamentals — plus 100+ hours of additional courses, all our resources ungated, and a community of marketers who get it.

Meet Your Sherpa

Colleen Dunn Hartoonian

With 15 years of marketing experience across large corporate organizations and boutique agencies, Colleen is a Swiss Army knife of marketing agility. Throughout her coaching career she has worked with Agile teams across finance, pharmaceutical, entertainment, communications, security, and advertising industries.

Looking to Get Certified?

Take your Agile marketing expertise to the next level with the instructor-led ICP-MKG certification course. Led by experienced AgileSherpas trainers across eight 90-minute live sessions, this format adds real-time coaching, peer learning, and hands-on application to the core curriculum — and earns you an ICAgile-accredited certification.

Two ways to access the certification course:

  • Earn your free seat:

    Refer 2+ new members to The Ropes in any given quarter and you'll be eligible to claim 1 free seat in that quarter's upcoming certification cohort — a $1,350 value, on us.

  • Private cohort:

    Contact us directly to arrange a customized certification program for your team or organization — delivered virtually, onsite, or in a hybrid format, at an accelerated pace if needed.

Frequently Asked Questions

Who is best suited for the Agile Marketing Fundamentals course?

The foundational certification course is perfect for you if you:
  • Work within an organization that has already adopted Agile or is preparing to do so
  • Are a leader or specialist seeking to differentiate yourself 
  • Are a current Agile practitioner seeking to understand how Agile is applied in a marketing setting and aligns with broader business agility

Former participants include:
  • Practitioners, leaders, and executives working in marketing, sales, operations, human resources, and transformation specialists
  • ScrumMasters, Product Owners, Business Owners/Analysts, Team Leads, Project Managers, Agile coaches, Agile consultants

Are there any prerequisites for Agile Marketing Fundamentals?

There are no required prerequisites. However, having a foundational knowledge of Agile and marketing is helpful. Our one-hour, self-paced kickstarter, Introduction to Agile Marketing, included in the course will also help provide you with some introductory information.

What is the benefit of an ICP-MKG certification?

This certification is an industry-recognized credential developed by marketers, for marketers. Earning this certification verifies your ability to implement Agile marketing and can help:

  • Demonstrate your Agile marketing competencies
  • Advance or diversify your career in Agile
  • Increase your salary or secure roles that require certification 
  • Prepare for additional advanced certifications 

Who is ICAgile?

The International Consortium for Agile (ICAgile) is a certification and accreditation body, not a training company. They collaborate with worldwide Agile thought leaders, like AgileSherpas, to develop and deliver learning programs that lead people to Agile mastery.

Our instructors have all undergone authorization requirements to teach our certification courses and certify learners who meet ICAgile requirements.

Does the certification course count towards PMI® PDUs and ScrumAlliance® SEUs?

The Project Management Institute (PMI®) requires that those holding PMP®, PgMP®, and PMI-ACP® certifications earn a certain number of Professional Development Units (PDUs) over a 3-year cycle in under to maintain their certifications.

Per PMI’s requirements, graduates of certification course may be eligible to apply for up to 14 PDUs toward their continuing education requirements and learners who take our self-paced option may be eligible for up to 8 PDUs.

ScrumAlliance® requires that those holding certifications, such as CSP®-SM, CSP®-PO, CSP®, CAL II, A-CSM®, A-CSPO®, CSM®, CSPO®, CSD®, CAL-E, CAL-O, or CAL-T, earn a certain number of Scrum Education Units (SEUs) over a 2-year cycle in under to maintain their certifications. Per ScrumAlliance’s requirements, graduates of this course may be eligible to apply for up to 14 SEUs toward their continuing education requirements.

What might be good counterparts to this course?

If you are interested in leading Agile, our Agile Marketing Leadership course might be a great option to consider!

We are also proud to support the Agile community with several complementary resources within our learning platform, The Ropes, including:

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