Agile Marketing Leadership

Become the leader your team needs. Develop an actionable plan for evolving your leadership approach and guiding your organization through lasting Agile transformation.
Write your awesome label here.
Andrea Fryrear: CEO and Co-Founder, AgileSherpas · International marketing agility pioneer and keynote speaker · Author of Death of a Marketer and Mastering Marketing Agility · Developer of the ICAgile ICP-MKG certification content

At Your Own Pace, on Your Own Schedule

8 hours of expert-led content designed to help you lead with clarity, drive real transformation, and build teams that thrive.
 Estimated time to completion: 8 hours
Instructor:
Ross Libby
Free for The Ropes Community

What You'll Learn

$349 Worth of Leadership Training. Yours for Free.

Join The Ropes and get instant access to Agile Marketing Leadership — plus 100+ hours of additional courses, all our resources ungated, and a community of marketers who get it.

Meet Your Sherpa

Ross Libby

Chief Value Officer at AgileSherpas
With almost two decades of experience driving digital and culture transformation at Fortune 500 companies, he has held roles ranging from analyst and consultant to product manager and coach.

A recipient of the "Overall Transformational Initiative" award at the World Agility Forum, Ross holds certifications including Professional Agile Coach (ICP-ACC), Leading with Agility (ICP-LEA), Scrum@Scale™ Practitioner (CSaSP), and TrainerTalk from The Bergerac Group.

Looking to Get Certified?

Take your Agile leadership expertise to the next level with the instructor-led ICP-LEA certification course. Led by experienced AgileSherpas trainers across eight 90-minute live sessions, this format adds real-time coaching, peer learning, and hands-on application to the core curriculum — and earns you an ICAgile-accredited certification recognized across industries.

Two ways to access the certification course:
  • Earn your free seat:

    Refer 2+ new members to The Ropes in any given quarter and you'll be eligible to claim 1 free seat in that quarter's upcoming certification cohort — a $1,650 value, on us.
  • Private cohort:

    Contact us directly to arrange a customized certification program for your team or organization — delivered virtually, onsite, or in a hybrid format, at an accelerated pace if needed.

Frequently Asked Questions

Who is best suited for the Agile Marketing Leadership course?

The foundational certification course is perfect for you if you:
  • Lead an Agile team
  • Lead a department that is or will be adopting Agile
  • Serve at an executive leadership level in an Agile organization
  • Serve as a transformation team or office leader
Former participants include:
  • Leaders and executives working in marketing, sales, operations, human resources, and transformation specialists
  • Agile Leads, ScrumMasters, Marketing Owners, Product Owners, Managers, Directors, Project Managers, Transformation Leaders, Executives

Are there any prerequisites for Agile Marketing Leadership?

There are no required prerequisites. However, having a foundational knowledge of Agile and marketing is helpful. Our one-hour, self-paced kickstarter, Introduction to Agile Marketing, included in the course will also help provide you with some introductory information.

What is the benefit of an ICP-MKG certification?

This certification is an industry-recognized credential earned by business leaders in a variety of disciplines. Earning this certification verifies your ability to serve as a leader within an Agile transformation and can help:
  • Demonstrate your Agile leadership competencies
  • Advance the goals of your team or organization
  • Increase your salary or secure roles that require certification
  • Prepare for additional advanced certifications 

Who is ICAgile?

The International Consortium for Agile (ICAgile) is a certification and accreditation body, not a training company. They collaborate with worldwide Agile thought leaders, like AgileSherpas, to develop and deliver learning programs that lead people to Agile mastery.

Our instructors have all undergone authorization requirements to teach our certification courses and certify learners who meet ICAgile requirements.

Does the certification course count towards PMI® PDUs and ScrumAlliance® SEUs?

The Project Management Institute (PMI®) requires that those holding PMP®, PgMP®, and PMI-ACP® certifications earn a certain number of Professional Development Units (PDUs) over a 3-year cycle in under to maintain their certifications.

Per PMI’s requirements, graduates of certification course may be eligible to apply for up to 14 PDUs toward their continuing education requirements and learners who take our self-paced option may be eligible for up to 8 PDUs.

ScrumAlliance® requires that those holding certifications, such as CSP®-SM, CSP®-PO, CSP®, CAL II, A-CSM®, A-CSPO®, CSM®, CSPO®, CSD®, CAL-E, CAL-O, or CAL-T, earn a certain number of Scrum Education Units (SEUs) over a 2-year cycle in under to maintain their certifications. Per ScrumAlliance’s requirements, graduates of this course may be eligible to apply for up to 14 SEUs toward their continuing education requirements.

What might be good counterparts to this course?

If you are interested in gaining more information about the team-level aspects of Agile marketing, our Agile Marketing Fundamentals course might be a great option to consider!

We are also proud to support the Agile community with several complementary resources within our learning platform, The Ropes, including: