Introduction to Agile Marketing

  • Level: Fundamental
  • Study time: 60-75 Minutes
  • Activities/Resources: 12 
Marketing exists in a state of constant change. New channels emerge overnight, audiences expect perfectly targeted messaging, there are never quite enough resources to go around, and marketing technology just keeps getting more complex.In this course, Andrea Fryrear, one of the world’s leading experts on Agile marketing, will introduce you to the next great stage in marketing evolution: Agile marketing. 

Meet Your Instructor

Andrea Fryrear is the CEO and co-founder of AgileSherpas and oversees training, coaching, and consulting efforts for enterprise Agile marketing transformations. She specializes in organizational design and executive coaching and supports the team of Sherpas in their own coaching and training efforts.

Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM).