Introduction to Agile Marketing
Marketing is changing faster than most teams can keep up. New channels, shifting expectations, tighter resources, and more complex technology. To help you tackle all these challenges and thrive in an uncertain marketing landscape, we'll introduce you to Agile marketing.
Stop reacting and start leading
Get a clear, practical introduction to Agile marketing: what it is, why it works, and how to start applying it to your team.
Estimated time to completion: 1 hour
Instructor: Andrea Fryrear
Free for The Ropes Community
What You'll Learn
Learn the Foundations of Agile Marketing for Free
Meet Your Sherpa
Andrea Fryrear
Andrea is the pioneer of Agile marketing, leading AgileSherpas as CEO and Co-Founder, focused on vision, culture, and strategy. She specializes in organizational design and executive coaching for enterprise Agile marketing transformations.
She's also the co-author of the ICAgile Marketing Agility curriculum and author of two books on marketing agility: Mastering Marketing Agility and Death of a Marketer.
She's also the co-author of the ICAgile Marketing Agility curriculum and author of two books on marketing agility: Mastering Marketing Agility and Death of a Marketer.
Her perspective comes from having lived both sides. Prior to co-founding AgileSherpas, she spent over a decade in marketing — as a content strategist, content marketer, project manager, and editorial assistant for both brands and agencies — before discovering Agile ways of working. Once she did, she never looked back.
Ready to go deeper?
Agile Marketing Fundamentals
Designed by the world's leading experts in Agile marketing, this interactive, top-rated workshop provides everything you need to start down the path to real marketing agility.
Agile Marketing
Leadership
Marketing exists in a state of constant change. This cutting-edge workshop equips you with the competencies & capabilities to become an effective Agile leader for your team or organization.
Carabiners
Learning Paths
Four focused micro-learning paths: Agile Basics, Agile Team Applications, Agile Leadership, and Agile Culture & Transformation. Follow a linear path or build your own.
