Business Agility Fundamentals (ICP-BAF)

Becoming an agile organization allows a company to respond and adapt to competition in the market and customer needs, increase productivity, and engage and empower employees. 
Write your awesome label here.
Andrea Fryrear: AgileSherpas CEO and Co-Founder; international marketing agility pioneer and keynote speaker; author of "Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future" and "Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization"; developer of the ICAgile ICP-MKG certification content
Ross Libby: Ross Libby is the Head of Training & Delivery at AgileSherpas, overseeing all aspects of training and coaching efforts to ensure exceptional experience and results. 
Ross also holds numerous certifications, including Professional Agile Coach (ICP-ACC) from ICAgile, Scrum@Scale™ Practitioner (CSaSP) from Scrum Alliance, and TrainerTalk from The Bergerac Group.

Choose the format that fits you best

We can customize private instructor-led certification programs or self-paced offerings to meet the unique needs of your team or organization. These can be delivered at an accelerated pace, and implemented onsite, virtually, or in a hybrid format.

Certificate Course

Earn your ICAgile Accredited (ICP-BAF) certification via our virtual instructor-led cohort-based course that takes place over (8) 90-minute sessions.

Self-Paced Course

Expedite your learning and affordably access content at your own pace. The course takes about 8 hours to complete and includes additional free post-course e-learning support.

Frequently Asked Questions

Who is best suited for the ICP-BAF Business Agility Fundamentals certification course?

The foundational certification course is perfect for you if you:
  • Work within an organization that has already adopted Agile or is preparing to do so
  • Are a leader or specialist seeking to differentiate yourself 
  • Are a current Agile practitioner seeking to understand how Agile is applied in and aligns with broader business agility

Former participants include:
  • Practitioners, leaders, and executives working in marketing, sales, accounting, operations, human resources, and transformation specialists
  • ScrumMasters, Product Owners, Business Owners/Analysts, Team Leads, Project Managers, Agile coaches, Agile consultants

Who is the self-paced Business Agility Fundamental course best for?

ICAgile requires that you attend an instructor-led course in order to achieve your ICP-BAF certification. However, while you can't earn your certification through this delivery method, we developed this course to provide more flexibility and expediency for learners seeking similar information.

This self-paced, foundational course is perfect for you if:
  • You want to get started learning more about Agile right away 
  • You have less time or budget available to commit to an eight-week certification course
  • Certification isn’t a game-changer for your career path
Our self-paced learners often include learners who:
  • Work within an organization that has already adopted Agile or is preparing to do so 
  • Are a current Agile practitioner seeking to understand how Agile is applied in a setting that aligns with broader business agility

What is the benefit of an ICP-BAF certification?

This certification is an industry-recognized credential. Earning this certification verifies your ability to implement Agile and can help:

  • Demonstrate your Agile competencies
  • Advance or diversify your career in Agile
  • Increase your salary or secure roles that require certification 
  • Prepare for additional advanced certifications 

Are there any prerequisites for Business Agility Fundamentals?

There are no required prerequisites. However, having a foundational knowledge of Agile and marketing is helpful. Our various Carabiner Microlearning courses will help provide you with some introductory information.

Does this course count towards PMI® PDUs?

The Project Management Institute (PMI®) requires that those holding PMP®, PgMP®, and PMI-ACP® certifications earn a certain number of Professional Development Units (PDUs) over a 3-year cycle in under to maintain their certifications.

Per PMI’s requirements, graduates of certification course may be eligible to apply for up to 14 PDUs toward their continuing education requirements and learners who take our self-paced option may be eligible for up to 8 PDUs.

Does this course count towards ScrumAlliance®  SEUs?

ScrumAlliance® requires that those holding certifications, such as CSP®-SM, CSP®-PO, CSP®, CAL II, A-CSM®, A-CSPO®, CSM®, CSPO®, CSD®, CAL-E, CAL-O, or CAL-T, earn a certain number of Scrum Education Units (SEUs) over a 2-year cycle in under to maintain their certifications. Per ScrumAlliance’s requirements, graduates of this course may be eligible to apply for up to 14 SEUs toward their continuing education requirements.

What might be good counterparts to this course?

If you are interested in leading Agile, our Agile Marketing Leadership course might be a great option to consider!

We are also proud to support the Agile community with several complementary resources within our learning platform, The Ropes, including:

Connect with a Learning Specialist

If you have questions fill out a request to talk to a learning specialist!