Business Agility Fundamentals (ICP-BAF)
Becoming an agile organization allows a company to respond and adapt to competition in the market and customer needs, increase productivity, and engage and empower employees.
Course Details
Business agility often refers to a company's ability to adapt quickly to changes in its business environment. When parts of the business struggle to deliver meaningful value and see dwindling productivity or burnout, it can impact the entire organization.
Becoming an agile organization allows a company to respond and adapt to competition in the market and customer needs, increase productivity, and engage and empower employees.
While Agile has become the best-in-class way of working for software teams and, more recently, Marketers, these functions rely on partnership and collaboration with adjacent functions and external stakeholders like sales, finance, HR, legal, compliance, and more.
Self-Paced:
Self-Paced:
- Estimated time to Complete: 8 hours for self-paced course
- Price: $249 self-paced course
Topics Covered & Learning Outcomes
This highly interactive course combines hands-on exercises and lectures from our experienced experts and ICAgile-accredited trainers in a curriculum to equip participants with new knowledge, tools, and techniques they can implement immediately.
Topics Covered:
Topics Covered:
- Recognize the internal and external factors driving organizations toward agility
- Developing a roadmap to business agility
- Learn about the roles and responsibilities in a cross-functional Agile teamScrum, Kanban, and Lean Agile framework introductions
- Learn about approaching work as a customer-centric product
- Shift your focus from outputs to outcomes
- Write effective user stories and prioritize them
Learning Outcomes:
- Learn the values, principles, and dimensions of business agility
- Shift focus from outputs to outcomes by eliminating waste, focusing on value, and accelerating innovation
- Develop a growth mindset for you and your team
- Create visibility around the value your team creates and the roadblocks they encounter
- Implement the necessary tools to achieve and sustain business agility
Choose the format that fits you best
We can customize private instructor-led certification programs or self-paced offerings to meet the unique needs of your team or organization. These can be delivered at an accelerated pace, and implemented onsite, virtually, or in a hybrid format.
Certificate Course
Earn your ICAgile Accredited (ICP-BAF) certification via our virtual instructor-led cohort-based course that takes place over (8) 90-minute sessions.
Self-Paced Course
Expedite your learning and affordably access content at your own pace. The course takes about 8 hours to complete and includes additional free post-course e-learning support.
Frequently Asked Questions
Who is best suited for the ICP-BAF Business Agility Fundamentals certification course?
The foundational certification course is perfect for you if you:
- Work within an organization that has already adopted Agile or is preparing to do so
- Are a leader or specialist seeking to differentiate yourself
- Are a current Agile practitioner seeking to understand how Agile is applied in and aligns with broader business agility
Former participants include:
- Practitioners, leaders, and executives working in marketing, sales, accounting, operations, human resources, and transformation specialists
- ScrumMasters, Product Owners, Business Owners/Analysts, Team Leads, Project Managers, Agile coaches, Agile consultants
Who is the self-paced Business Agility Fundamental course best for?
ICAgile requires that you attend an instructor-led course in order to achieve your ICP-BAF certification. However, while you can't earn your certification through this delivery method, we developed this course to provide more flexibility and expediency for learners seeking similar information.
This self-paced, foundational course is perfect for you if:
This self-paced, foundational course is perfect for you if:
- You want to get started learning more about Agile right away
- You have less time or budget available to commit to an eight-week certification course
- Certification isn’t a game-changer for your career path
Our self-paced learners often include learners who:
- Work within an organization that has already adopted Agile or is preparing to do so
- Are a current Agile practitioner seeking to understand how Agile is applied in a setting that aligns with broader business agility
What is the benefit of an ICP-BAF certification?
This certification is an industry-recognized credential. Earning this certification verifies your ability to implement Agile and can help:
- Demonstrate your Agile competencies
- Advance or diversify your career in Agile
- Increase your salary or secure roles that require certification
- Prepare for additional advanced certifications
Are there any prerequisites for Business Agility Fundamentals?
There are no required prerequisites. However, having a foundational knowledge of Agile and marketing is helpful. Our various Carabiner Microlearning courses will help provide you with some introductory information.
Does this course count towards PMI® PDUs?
The Project Management Institute (PMI®) requires that those holding PMP®, PgMP®, and PMI-ACP® certifications earn a certain number of Professional Development Units (PDUs) over a 3-year cycle in under to maintain their certifications.
Per PMI’s requirements, graduates of certification course may be eligible to apply for up to 14 PDUs toward their continuing education requirements and learners who take our self-paced option may be eligible for up to 8 PDUs.
Per PMI’s requirements, graduates of certification course may be eligible to apply for up to 14 PDUs toward their continuing education requirements and learners who take our self-paced option may be eligible for up to 8 PDUs.
Does this course count towards ScrumAlliance® SEUs?
ScrumAlliance® requires that those holding certifications, such as CSP®-SM, CSP®-PO, CSP®, CAL II, A-CSM®, A-CSPO®, CSM®, CSPO®, CSD®, CAL-E, CAL-O, or CAL-T, earn a certain number of Scrum Education Units (SEUs) over a 2-year cycle in under to maintain their certifications. Per ScrumAlliance’s requirements, graduates of this course may be eligible to apply for up to 14 SEUs toward their continuing education requirements.
What might be good counterparts to this course?
If you are interested in leading Agile, our Agile Marketing Leadership course might be a great option to consider!
We are also proud to support the Agile community with several complementary resources within our learning platform, The Ropes, including: