Introduction to Agile Marketing
Marketing exists in a state of constant change. New channels emerge, audience expectations shift, resources are constrained, and technology gets more complex. To help you tackle all these challenges and thrive in an uncertain marketing landscape, this course will introduce you to Agile marketing.
Let’s make progress together
In this 60-minute course, Andrea Fryrear, one of the world’s leading experts on Agile marketing, will introduce you to the essential recipe for marketing success in today's landscape: Agile marketing.
Self-Paced Course
Choose the format that works for you, your team, and your leaders, so that you can get the most out of your Agile marketing training investment.
What's included?
Marketing is evolving faster than ever. And yet, marketers aren’t evolving to keep up with all this change.
Instead they're held back by outdated methods of managing work and inefficiencies.
It's time to change that.
Instead they're held back by outdated methods of managing work and inefficiencies.
It's time to change that.
How to deal with the challenges of large and small marketing teams, as well as those that rely on agencies and freelancers to complete their work.
Who should be using Agile marketing, including the marketing functions that are best suited for an Agile marketing trial.
An introduction to the three most common Agile methodologies: Scrum, Kanban, and Scrumban.
How to deal with the challenges of large and small marketing teams, as well as those that rely on agencies and freelancers to complete their work.
Meet Your Instructor
Andrea Fryrear is the CEO and co-founder of AgileSherpas and oversees training, coaching, and consulting efforts for enterprise Agile marketing transformations. She specializes in organizational design and executive coaching and supports the team of Sherpas in their own coaching and training efforts.
Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM).
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