Introduction to Agile Marketing

Marketing exists in a state of constant change. New channels emerge overnight, audiences expect perfectly targeted messaging, there are never quite enough resources to go around, and marketing technology just keeps getting more complex.In this course, Andrea Fryrear, one of the world’s leading experts on Agile marketing, will introduce you to the next great stage in marketing evolution: Agile marketing. 
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Andrea Fryrear: AgileSherpas CEO and Co-Founder; international marketing agility pioneer and keynote speaker; author of "Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future" and "Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization"; developer of the ICAgile ICP-MKG certification content

Let’s make progress together

In this 60-minute course, Andrea Fryrear, one of the world’s leading experts on Agile marketing, will introduce you to the next great stage in marketing evolution: Agile marketing. 

Self-Paced Course

Choose the format that works for you, your team, and your leaders, so that you can get the most out of your Agile marketing training investment.

What's included?

Marketing is always evolving. New channels emerge overnight, audience expectations shift, and there are never quite enough resources to go around. And yet marketers aren’t evolving to keep up with all this change.

Instead they're held back by outdated methods of managing work and inefficiencies.

It's time to change that.
How to deal with the challenges of large and small marketing teams, as well as those that rely on agencies and freelancers to complete their work.
Who should be using Agile marketing, including the marketing functions that are best suited for an Agile marketing trial.
An introduction to the three most common Agile methodologies: Scrum, Kanban, and Scrumban.
How to deal with the challenges of large and small marketing teams, as well as those that rely on agencies and freelancers to complete their work.

Meet Your Instructor

Andrea Fryrear is the CEO and co-founder of AgileSherpas and oversees training, coaching, and consulting efforts for enterprise Agile marketing transformations. She specializes in organizational design and executive coaching and supports the team of Sherpas in their own coaching and training efforts.

Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM).

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