Agile Marketing Fundamentals Certificate (ICP-MKG) [September 2024]

This highly interactive course combines hands-on exercises and lectures from experienced Agile marketing experts and ICAgile-accredited trainers in a curriculum tailored for marketers getting started with Agile.
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Andrea Fryrear: AgileSherpas CEO and Co-Founder; international marketing agility pioneer and keynote speaker; author of "Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future" and "Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization"; developer of the ICAgile ICP-MKG certification content
Earn your ICP-MKG Certification
Join our live online instructor-led 8-week cohort and earn your ICP-MKG certification. 

Successful participants will become Certified Professionals: Agility in Marketing (ICP-MKG) through ICAgile, the first Agile certification designed for marketers, by marketers.

Please Note: In order to earn your ICP-MKG certification from ICAgile, you'll need to attend live at least seven (7) out of the eight (8) total instructor-led sessions and complete weekly assignments.

Frequently Asked Questions

Who is best suited for the ICP-MKG Agile Marketing Fundamentals certification course?

The foundational certification course is perfect for you if you:
  • Work within an organization that has already adopted Agile or is preparing to do so
  • Are a leader or specialist seeking to differentiate yourself 
  • Are a current Agile practitioner seeking to understand how Agile is applied in a marketing setting and aligns with broader business agility

Former participants include:
  • Practitioners, leaders, and executives working in marketing, sales, operations, human resources, and transformation specialists
  • ScrumMasters, Product Owners, Business Owners/Analysts, Team Leads, Project Managers, Agile coaches, Agile consultants

What is the benefit of an ICP-MKG certification?

This certification is an industry-recognized credential developed by marketers, for marketers. Earning this certification verifies your ability to implement Agile marketing and can help:

  • Demonstrate your Agile marketing competencies
  • Advance or diversify your career in Agile
  • Increase your salary or secure roles that require certification 
  • Prepare for additional advanced certifications 

Are there any prerequisites for Agile Marketing Fundamentals?

There are no required prerequisites. However, having a foundational knowledge of Agile and marketing is helpful. Our one-hour, self-paced kickstarter, Introduction to Agile Marketing, included in the course will also help provide you with some introductory information.

Does this course count towards PMI® PDUs?

The Project Management Institute (PMI®) requires that those holding PMP®, PgMP®, and PMI-ACP® certifications earn a certain number of Professional Development Units (PDUs) over a 3-year cycle in under to maintain their certifications.

Per PMI’s requirements, graduates of certification course may be eligible to apply for up to 14 PDUs toward their continuing education requirements and learners who take our self-paced option may be eligible for up to 8 PDUs.

Does this course count towards ScrumAlliance®  SEUs?

ScrumAlliance® requires that those holding certifications, such as CSP®-SM, CSP®-PO, CSP®, CAL II, A-CSM®, A-CSPO®, CSM®, CSPO®, CSD®, CAL-E, CAL-O, or CAL-T, earn a certain number of Scrum Education Units (SEUs) over a 2-year cycle in under to maintain their certifications. Per ScrumAlliance’s requirements, graduates of this course may be eligible to apply for up to 14 SEUs toward their continuing education requirements.

What might be good counterparts to this course?

If you are interested in leading Agile, our Agile Marketing Leadership course might be a great option to consider!

We have a special bundle option that will provide you with a significant discount when you register for both courses. For an overview of the differences in what these two courses offer, download this course comparison brochure.

We are also proud to support the Agile community with several complementary resources within our learning platform, The Ropes, including:

Do you have a course justification letter I can use?

Justify this course to your manager as part of your and your team's professional development using this template. It explains the course content and benefits.

Download Editable PDF

Connect with a Learning Specialist

If you have questions fill out a request to talk to a learning specialist!