Agile Marketing Fundamentals Certificate (ICP-MKG) [September 2024]
This highly interactive course combines hands-on exercises and lectures from experienced Agile marketing experts and ICAgile-accredited trainers in a curriculum tailored for marketers getting started with Agile.
Course Details
Live, online instruction takes place over eight 90-minute sessions. Courses typically run 3-4 times per year, and space in each is limited to 20 participants.
Session Times:
Please Note: In order to earn your ICP-MKG certification from ICAgile, you'll need to attend live at least seven (7) out of the eight (8) total instructor-led sessions and complete weekly assignments.
- Estimated time to Complete: 14 hours over 8 weeks
- Price: $1675
Session Times:
- Session 1: September 19th @ 11am - 12:30 EST
- Session 2: September 26th @ 11am - 12:30 EST
- Session 3: October 3rd @ 11am - 12:30 EST
- Session 4: October 10th @ 11am - 12:30 EST
- Session 5: October 17th @ 11am - 12:30 EST
- Session 6: October 24th @ 11am - 12:30 EST
- Session 7: October 31st @ 11am - 12:30 EST
- Session 8: November 7th @ 11am -12:30 EST
Please Note: In order to earn your ICP-MKG certification from ICAgile, you'll need to attend live at least seven (7) out of the eight (8) total instructor-led sessions and complete weekly assignments.
Topics Covered & Learning Outcomes
Topics Covered:
Learning Outcomes:
- Agile marketing definition, history, and benefits
- Agile Marketing Manifesto
- Agile vs Waterfall
- Customer centricity, prioritization, iterative work, and workflow visualization
- Scrum, Kanban, and Lean Agile framework introductions
- Cross-functional teams and individuals
- Stakeholder management
- Real-world case study discussions and analysis
Learning Outcomes:
- Articulate why VUCA is pushing marketing teams towards new ways of thinking, working, and managing effective customer relationships through Agile.
- Understand the key values and principles of Agile marketing and how it differs from Agile development.
- Identify customer needs and conduct hypothesis-driven experimentation.
- Gain familiarity with events, roles, and artifacts that make up common iterative approaches and how to apply them hybrid Agile marketing context.
- Develop skills in various Agile practices such as lessening context switching, eliminating waste, making work visible, prioritizing around business outcomes, managing work with a marketing backlog, applying WIP limits, using timeboxing, and navigating interactions with marketing stakeholders.
- Build autonomous, collaborative, cross-functional, and customer-focused teams.
Earn your ICP-MKG Certification
Frequently Asked Questions
Who is best suited for the ICP-MKG Agile Marketing Fundamentals certification course?
The foundational certification course is perfect for you if you:
- Work within an organization that has already adopted Agile or is preparing to do so
- Are a leader or specialist seeking to differentiate yourself
- Are a current Agile practitioner seeking to understand how Agile is applied in a marketing setting and aligns with broader business agility
Former participants include:
- Practitioners, leaders, and executives working in marketing, sales, operations, human resources, and transformation specialists
- ScrumMasters, Product Owners, Business Owners/Analysts, Team Leads, Project Managers, Agile coaches, Agile consultants
What is the benefit of an ICP-MKG certification?
This certification is an industry-recognized credential developed by marketers, for marketers. Earning this certification verifies your ability to implement Agile marketing and can help:
- Demonstrate your Agile marketing competencies
- Advance or diversify your career in Agile
- Increase your salary or secure roles that require certification
- Prepare for additional advanced certifications
Are there any prerequisites for Agile Marketing Fundamentals?
There are no required prerequisites. However, having a foundational knowledge of Agile and marketing is helpful. Our one-hour, self-paced kickstarter, Introduction to Agile Marketing, included in the course will also help provide you with some introductory information.
Does this course count towards PMI® PDUs?
The Project Management Institute (PMI®) requires that those holding PMP®, PgMP®, and PMI-ACP® certifications earn a certain number of Professional Development Units (PDUs) over a 3-year cycle in under to maintain their certifications.
Per PMI’s requirements, graduates of certification course may be eligible to apply for up to 14 PDUs toward their continuing education requirements and learners who take our self-paced option may be eligible for up to 8 PDUs.
Per PMI’s requirements, graduates of certification course may be eligible to apply for up to 14 PDUs toward their continuing education requirements and learners who take our self-paced option may be eligible for up to 8 PDUs.
Does this course count towards ScrumAlliance® SEUs?
ScrumAlliance® requires that those holding certifications, such as CSP®-SM, CSP®-PO, CSP®, CAL II, A-CSM®, A-CSPO®, CSM®, CSPO®, CSD®, CAL-E, CAL-O, or CAL-T, earn a certain number of Scrum Education Units (SEUs) over a 2-year cycle in under to maintain their certifications. Per ScrumAlliance’s requirements, graduates of this course may be eligible to apply for up to 14 SEUs toward their continuing education requirements.
What might be good counterparts to this course?
If you are interested in leading Agile, our Agile Marketing Leadership course might be a great option to consider!
We have a special bundle option that will provide you with a significant discount when you register for both courses. For an overview of the differences in what these two courses offer, download this course comparison brochure.
We are also proud to support the Agile community with several complementary resources within our learning platform, The Ropes, including:
We have a special bundle option that will provide you with a significant discount when you register for both courses. For an overview of the differences in what these two courses offer, download this course comparison brochure.
We are also proud to support the Agile community with several complementary resources within our learning platform, The Ropes, including:
- Introduction to Agile Marketing
- Introduction to Business Agility
- Carabiner Micro-Learnings
Do you have a course justification letter I can use?
Justify this course to your manager as part of your and your team's professional development using this template. It explains the course content and benefits.
Download Editable PDF
Connect with a Learning Specialist
Meet Your Instructor
With 15 years of marketing experience under her belt in both large corporate organizations and boutique agencies, Colleen is a Swiss Army knife of Marketing Agility. Throughout her coaching career she has worked with Agile teams in finance, pharmaceutical, entertainment, communications, security and advertising industries.
She holds numerous Agile certifications, including, Certified Professional in Marketing Agility (ICP-MKG), Certified Professional in Agile Coaching (ICP-ACC), Certified Professional in Agile Team Facilitation (ICP- ATF), Certified Professional in Enterprise Agility (ICP-ENT), Certified Professional in Coaching Agile Transitions (ICP-CAT) and Certified Professional in Business Agility Foundations (ICP-BAF), Certified Professional in Leading with Agility (ICP-LEA), ICAgile Certified Instructor, and Certified Scrum Master (CSM)
She holds numerous Agile certifications, including, Certified Professional in Marketing Agility (ICP-MKG), Certified Professional in Agile Coaching (ICP-ACC), Certified Professional in Agile Team Facilitation (ICP- ATF), Certified Professional in Enterprise Agility (ICP-ENT), Certified Professional in Coaching Agile Transitions (ICP-CAT) and Certified Professional in Business Agility Foundations (ICP-BAF), Certified Professional in Leading with Agility (ICP-LEA), ICAgile Certified Instructor, and Certified Scrum Master (CSM)
Connect with a Learning Specialist